Aquié (Grupo Cuevas) development of green supermarket

Grupo Cuevas is a famous Spanish chestnut manufacturer, who had the wish to develop a new innovative supermarket concept in the region of Galicia, especially in the Ourense Area, next to their 25 supermarkets.

Together with Jos de Vries The Retail Company the formula Aquié has been developed during in 2008 which was based on a new, modern design, the use of new technologies and a well-balanced assortment of healthy groceries. Everything developed thinking of the trend on sustainable Retailing. The company only supplies bio-recycable bags and when the client brings his own bag the client gets a small reward from Aquié. The furniture and lighting was selected on the environmental advantages because of the low consumption of energy.

Next to these innovative aspects of Green Retailing the clients can choose from a selected assortment of daily varying fresh and healthy menus (to prepare or prepacked). These products are tested and prepared by the university of Vigo to create an ecological and healthy product assortment and offering meal solutions for the customers.

This fifth generation supermarket of Aquié directly was very succesfull with this new innovative concept. They are that succesfull that they opened their 2nd store already (in A Porriño, Galicia). The first supermarket could welcome over 1.250 visitors on a daily base and the turn-over is over 29% higher than the other stores of the Grupo Cuevas.

The supermarket concept of Aquié has been choosen as one of the most innovative new retail concepts in the world during the recent World Retail Awards in Barcelona.

Green Retailing in the Netherlands is booming

In The Netherlands you see the trend that despite, or maybe thanks to, the crisis, that green retailing is hot. For some important Dutch retailers it was a stimulation to further focus on green retailing, sustainable and repsonsable retailing.

When the economical crisis began, many people were afraid of the effects on green retailing, that companies would choose for cost savings instead of social responsability. Partly this happened, retailers competing on price without thinking to much of the environment, but we also some innovative new initiatives to develop environment-friendly retail projects.

Research shows that 59% of the Dutch people is prepared to pay an extra for more sustainable products and/or services.

Below we give some examples of the Dutch retail sector of how some of the mayor players adapted to environmental-friendly and honest retailing.

Maxeda, the organization of 11 retailers launched a program called “keen on green”.
La Place for example serves only Max Havelaar coffee and biological tea

De Bijenkorf launched a clothing brand “Pure”, all products made of biological cotton

V&D increased the assortment of with a lot of new green products

DIY-markets Formado and Praxis increasingly add new construction materials which are used to make houses more environmental friendly, they even decreased the format of the leaflets which are now printed on environmental friendly paper.

Project “The Green Plug” of BCC electronics chain, increasing the consciousness of the consumers for environmental solutions like saving light bulbs. Clients can borrow energy meters for free.

Clothing brands G-Sus and Mexx are now members of the Fair Wear Foundation

Development of Dutch bio-shopping-mall

In the Dutch city Almere they are working and developing a new bio-shopping-mall. The design is foreseen of a green environmental-friendly roof-top. The green roof, let the shopping-mall integrate with the environment, it is also works as a water reservoir, isolation of heatness and coolness and as roof for the parking. It also it seems a parc. The idea is to integrate a greenhouse under the roof. In the shopping mall they can sell the produce of this greenhouse in a biological restaurant and supermarket.

The total area measures 2.500 sqm, everything built in an environmental friendly way, including a supermarket, biological restaurant, several stores and 28 appartments (selected for the image and sustainability).